Scott Fitzloff - Cinematography & Editor
This film directed by Tom Bassett of Bassett & Partners focuses on a part of the creative process that is often over-looked; the creative brief. To this end, we interviewed world-class creative talent to hear their perspectives. It was a great honor to meet and shoot with Frank Gehry, Yves Béhar, John C Jay, David Rockwell, John Boiler, and Maira Kalman in making this film.
Briefly has received over 175k views, was featured on Designtaxi, Hypebeast, Archdaily, Gizmodo, and also received Vimeo staff pick.
The central challenge in editing the final film was allowing each creative to speak for themselves and convey their own thoughts about the importance of the creative brief, yet creating a cohesive thematic thread that guides the viewer through the piece as a whole.