Film Title - Briefly

Scott Fitzloff - Graphic Design / Motion

While editing Briefly, I experimented with several 'looks' for the title graphic. In conversations with the director, Tom Bassett, it became clear that the visual language was not to look like paper or ink or anything reminiscent of a paper brief; it was the represent the themes of the film; one of those themes being: "a creative brief is not a piece of paper." Ultimately, I utilized a strong typeface in Bebas Neue to convey a clean/modern feel, but left the character-fill empty and outlined the typeface instead. This represents the moments of a creative endeavor when the mission has just become clear; the details of the project execution have not yet been 'filled in,' much like the title of the film itself. Watch the full film here.