Asus - Lyra Spots
Scott Fitzloff - Director / Editor
Asus has just launched Lyra, it's new home wifi system and they needed a series of spots to get the word out. They wanted spots that would not only show the product itself, but convey it's benefits through narrative. Out of the treatments we proposed, they selected two. The first was visualizing the frustrations of 'bad wifi' as actual physical manifestations. The second was to have fun with the vivid imaginations of children in relation to Lyra's physical design.