Antec - S10 teaser and product video
Scott Fitzloff - Director / Cinematography / Editor
Antec had developed a brand new high-end computer case with their design partner, Astro Studios. Antec's marketing team came to me to create a teaser and overview video which highlight the beauty and elegance of the case as an object and also communicate the innovative technology and design which enables extremely high performance.
To create achieve the goals of this project, I had to employ both docu-style shooting and meticulous studio filming. The greatest care was taken to make sure the product shines (literally) in the final video. Subtle motion graphics and careful editing communicate the highlighted features in a seamless package.